
Who we are
My name is Rob Dawson…
I am the owner and founder of Lead to Live - I love working with people to create fulfilling and productive lives.
I have wasted time worrying about things I cannot control whilst ignoring things that really matter.
I have been through the process of achieving success and wondering what it was all for.
I have experienced being fixated on a target and then realizing I was surrounded by what I was looking for the whole time.
For the last 20+ years I have worked in the Arboriculture and Rope Access industries as an employee, company owner and sub-contractor. The majority of my experience has been in small to medium sized businesses leading teams of 3 – 6 people.
My introduction to leadership was typical of the Arboriculture industry in that it lacked much formal training. The small amount of training I did receive was mostly theory and was devoid of useful, practical skills.
Lead to Live is the information I wish I had when I began my journey with leadership. It is created for me as much as for you. Leadership is a process not a destination and I am constantly reminding myself of and rediscovering the principles I share.
I muddled my way through the early part of my leadership career via trial and error; making many mistakes but learning from them as I went.
The early and mid-part of my career came with a lot of stress. I would struggle to sleep thinking about work problems late at night and had little energy for activities outside of work. I felt out of my depth, hopeless, and unsupported as I did not have the skills to solve the problems in front of me.
Later, when I ran my own business I zoned in on making it profitable and was able to achieve success in that area, but I was not satisfied as I had lost sight of the things that really mattered to me.
I became deeply interested in human psychology and more specifically how we can lead ourselves and others to better outcomes. I actively sort out the tools and information I had been needing earlier in my career.
Learning and practicing the concepts I put forward in Lead to Live literally changed my life. The challenges I faced did not change but how I met them did.
I adjusted my focus and placed a higher value on getting myself in a strong position physically, mentally and emotionally. This in turn increased my ability to problem solve making my life far more enjoyable.
I realized how I show up at work is the same as how I show up outside of work. I challenged the myth that “I don’t have energy for hobbies” and found enjoying recreation gave me more energy for my work.
My hope is that Lead to Live will help you fully embrace your life and everything it has to offer. That you will understand more about who you are, what you want and what you are not willing to compromise to get it.
I want to see you work hard and reap the benefits of your hard work whilst still enjoying your life and all the people you share it with.